Listing title checker
Paste a title. Each line says whether it is Etsy's rule, quoted with its page, or our own advice. What you type stays in your browser.
0 of 140 characters
140 characters at mostNot checkedEtsy's rule
“A listing's title can be up to 140 characters long.” Etsy Help: How to Create a Listing
Allowed charactersNot checkedEtsy's rule
“valid title strings contain only letters, numbers, punctuation marks, mathematical symbols, whitespace characters, ™, ©, and ®.” Etsy Open API v3 reference: createDraftListing
%, :, & and + once eachNot checkedEtsy's rule
“You can only use the %, :, & and + characters once each.” Etsy Open API v3 reference: createDraftListing
Fewer than 15 wordsNot checkedEtsy's rule
“Consider using less than 15 words when including the traits that make your item special.” Etsy Help: How to Create a Listing
The item comes firstNot checkedOur advice
A reader should know what the thing is from the first few words. Traits come after it.
No repeated wordsNot checkedOur advice
A second use of a word takes room from a word that says something new. Other phrasings can go in the tags.
No opinion wordsNot checkedOur advice
Words like "cute" say what you think, not what the item is. They read better in the description.
No price or shipping wordingNot checkedOur advice
Sales and shipping change, and a title should still be true next month.
No gift phrasesNot checkedOur advice
"Gift for her" says who buys it, not what it is. It makes a good tag.
Shorter is clearerNot checkedOur advice
We keep a title to 4 comma-separated parts at most, with the garment named once. Extra keywords can go in the tags.
Brand namesNone found
If a report complies with Etsy's policies, its Help says "we will remove the reported content", and "Repeat reports of infringement may result in the loss of account privileges."
- Etsy Help: How to Report Intellectual Property Infringement
- Etsy Help: What to Do if You Receive a Notice of Intellectual Property Infringement
The list is ours and short, and this is not legal advice. No warning here does not mean a name is free to use.
About this tool
Etsy's rules here are quoted from its own pages, and the link on each line opens that page. A line marked "Our advice" is how we write titles in the Listyro app; it is not a rule of Etsy's, and you are free to disagree with it.
The checker looks at the text only. It cannot tell how a listing will do in search, and it does not try to.